Why do you need A strategy?
Customers are rarely ready to purchase or sign up instantly. There are normally several stages to the buying cycle from making a customer aware of your brand, to gaining their interest, to driving them to an action and onto a purchase, and then retaining their loyalty and their ongoing engagement.
It is therefore crucial to consider multiple channels and create varying types of content, and develop different ways to interact with and engage a customer to build their awareness and interest and support them all the way through to purchase or sign up online.
Time and time again customers come to us to ‘increase their sales’ without considering the wider picture first, or whether they have everything in place to make this possible. We would start by asking:
- Is the company ready to scale? Does it have the infrastructure? The budget? The staff?
● Are there any fundamental problems that should be solved first (such as website conversion rates or website design)?
● Does the brand itself need redefining before exposing itself to the critical world of social media?
● Do you have the in house resource to support omnichannel marketing campaigns?
One Step At a Time
Jumping straight into a paid marketing campaign may not always be the right move; it is easy to spend money very quickly experimenting without an online strategy or robust targets and measures in place, and that is an expensive way to find out what works or doesn’t. An effective online strategy will avoid issues around cashflow, speed up results and avoid wasting time.
Despite having a ‘digital’ bias, our team members have vast experience in many traditional sectors, with backgrounds in building brands, launching businesses and nurturing marketing plans from idea to execution, so when we craft your plan with you, you can rest assured we are creating a plan that is tailored for your business with a full understanding of the bigger picture. Nothing we do is generic or off-the- shelf. We care about our customers, and their success.
If you want to scale, but are unsure where to start, book a consultation call with us first!
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Let's work together to make a tailored plan you can be confident with before undertaking any new major project!