PPC (Pay-Per-Click)

The unfair advantage. PPC can help you reach new customers, boost sales, attract new leads and most importantly, give you a predictable, scalable solution to grow your business.

Why PPC?

PPC advertising is incredibly powerful. Social and search platforms have evolved and advanced, with nearly all now offering a PPC solution, so driving qualified traffic to your site with intelligent and targeted campaigns has never been easier.

Reach new audiences

It’s hard to justify why PPC should not be a cornerstone of every digital marketing plan. Strategic and effective ad campaigns help you to place your product or service in front of people who have never even heard of your brand before.

We take a data driven approach that has seen our customers’ businesses online sales revenue grow exponentially.

We work with you to agree your ideal cost per acquisition or lead (CPA/CPL) so that your ad strategy can adapt and pivot quickly and so that we can maximise the ROI on every penny of your ad spend so you can your sales funnels 24/7.

As Warren Buffet famously says: “If you don’t find a way to make money while you sleep, you will work until you die.” – We build campaigns that work for you while you and your team sleeps.

Did You Know?

Consumers are more likely to buy from an ad

Average increase in brand awareness from ads

Average sales increase from PPC ads

Strategy

Despite having industry experts running ads on a day-to-day basis on multiple platforms, with several million in ad budget under manegement, we are still amazed at the campaigns that do and don’t work. Consumer buying habits, attention spans, the state of the economy and other external factors all play a massive consideration when structuring a PPC campaign, so its vital to fail fast, and test test test.

Our strategy is broken down into 3 main phases: Phase 1: Discovery & Planning. This is where we learn about your objectives and make strategic recommendations where to place your ad budget. Phase 2: Initial creation of campaign. Tracking, Audience targetting, copywriting, asset collection and placements. Phase 3: testing.

Testing and optimization

Sometimes a successful PPC campaign can be determined by ‘cost per aquisition’ alone. Sometimes a client may need a critical mass of sales to benefit from production economies of scale. The point is, sales objectives differ for every client, and our processes ensure you are always getting the best ‘bang for buck’ possible.

Every day, our skilled team of PPC experts will be monitoring critical stats about your campaign, and making strategic recommendations to improve profitability, volume, frequency and other key factors to ultimately increase your ROI.

We advise on creative, copy, audience targetting, geo-location, website improvements, trend data among many other data points that we track every day.

The definition of madness is going the same thing over and over again, and expecting different results. So are you prepared to explore the greatest scale up opportunity of the digital age

Case Studies_

Proud Group

The quickest, single most effective way to scale your eCommerce or lead-based business is via PPC ads. In this article we explore how we took a traditionally 'old school' marketing funnel and digitally transformed the sales operation to 10x online revenue.

Rawgeous Pet
Foods

W2 Solutions was asked to implement a 'build-a-box' solution for the Rawgeous Raw pet food subscription box. Working with several third party providers, we were able to launch a totally customised sales funnel.

NFT Ghostchain

W2 Solutions assisted in the first phase of the NFT Ghost chain project, help the company positioning, social strategy and marketing for the first phase of one of the first Cardano-based NFT projects. The company successfully sold out of all 10,000 assets raising over $1,000,000 (Approx 500,000 ADA).

Stacks London

eCommerce brand, Stacks London, needed a new ad & email strategy, following a decline in sales following the IOS 14.5 update. W2 solutions developed and tested a new Facebook & Instagram ad & Klaviyo email funnel structure that has allowed the business to recover fully, and exceed previous year' revenues.

what our clients have to say

"W2 have provided exceptional service, transforming Proud's online business. From re-launching our website as an e-commerce platform, to setting up ad campaigns and from developing our SEO strategy to 10x our online store conversions, W2 have been nothing short of revolutionary for Proud."

Alex ProudCEO - Proud Group

"I found it overwhelming with the amount of content online about how to launch and improve my business especially as a startup. W2 are a must-have for anyone starting from scratch, or, anyone who simply wants to optimise their existing one."

Matthew FullerCEO - Cheeky Harvest

"W2 Solutions came into the Rawgeous world at the perfect time. We are delighted with our new website now and it certainly has improved conversions and the customer experience."

Lorraine SweeneyCEO - Rawgeous Pet Foods